About Us

PennWatch Media is a central PA-based team of experienced media professionals specializing in digital and traditional media solutions, including video marketing, social media content development, corporate and event photography, public relations, crisis management, and digital publishing. PennWatch Media is the publisher of PennWatch.org and produces the Chick2Chick podcast with a combined media reach of:

PennWatch.org & Chick2Chick.com: 900,000+ Unique Visitors/3.6 Million+ Pageviews (2022)
Social Media (Facebook, Instagram, YouTube, LinkedIn, Twitter): 42,000+ Followers
DB TV Network: (Roku, Apple TV, Fox Digital, Amazon Fire): 250 Million+ Subscribers
Podcast Channels: Spotify, iTunes, TuneIn, Google Play, Stitcher, Podbean, Amazon Music : 25,000+ Downloads

Our values:

Every client has a unique and compelling story to tell.
Our success depends on our clients’ success. We are driven to help them achieve the extraordinary while delivering value and impact.
We approach every project with passion and purpose.
We value our clients beyond our business relationship – we consider them to be friends and colleagues.
Integrity is fundamental to who we are, which is why we engage clients and their customers with the highest level of integrity.

Our Team

Our award-winning team of digital communicators – having won more than more than 100 Emmy, Stevie, Telly, MarCom, NPPA, PAB, and AP awards combined – is ready to assist clients with their digital messaging, marketing, and reputation management needs regardless of the challenge. We listen to our clients and take the time to get to know them to better understand their needs.

Keith New

Principal

Keith began his career in broadcast TV working in news, entertainment and as promotion manager at several network affiliates before transitioning to government, education and financial communications. Specializing in media, crisis and strategic communications, he served as Press Secretary for the PA State Treasury, VP of Comms for the PA Higher Ed Foundation, and Director of PR and Media Relations for the PA Higher Education Assistance Agency.

Flora Posteraro

Senior Content Producer/Program Host

Flora is an Emmy Award Winning former TV News Anchor/Reporter with nearly 40 years experience. Flora is the Co-host of "Chick2Chick" video/audio podcast. As Senior Multi-Media Specialist, Flora adds content to PennWatch.org and produces videos for clients for websites and social media platforms. Flora also does Media and Public Speaking Training and emcees events in-person and virtual.

Carrie Perry

Content Producer/Program Host

Carrie is a television veteran with more than 25 years experience in commercial, broadcast, industrial and corporate media. Carrie is the Co-host of the "Chick2Chick" video/audio podcast. She also creates content and produces marketing, branding and awareness videos for clients for websites and social media platforms. In addition, Carrie emcees events both in-person and virtual.

Sean New

SOCIAL MEDIA/DIGITAL MARKETING/Content Creator

Sean is a content creation pro. He builds digital PR machines that capture attention from major publications - securing invaluable interviews and features. His social media expertise has harnessed millions of followers and hundreds of millions of impressions. That kind of exposure is priceless. From digital design to viral TikTok creation, his pursuit for perfection results in BIG wins for clients.

ELLEN KOLODZIEJ

CONTENT PRODUCER/MEDIA TRAINING/CRISIS COMMUNICATION

Ellen Kolodziej is an Emmy Award winning journalist with almost 30 years TV, radio, and PR experience. She has worked as a reporter, anchor, college professor, public speaking coach and media trainer for clients including Jim Schultz, a political analyst on CNN. Her expertise also includes crisis communication, presentation skills training and speech writing.

Jeannette Magaro

Marketing Communications/Web Development

Jeannette has more than 20 years of communications experience working for a Fortune 500 company and as a small business owner leading crisis communications and event planning, as well as new products and service launches. She is also the Founder of Autism in Classrooms, a nonprofit that donates literature to schools to raise awareness on autism.

Shannon Claire

Photographer

Shannon Claire brings more than 15 years of experience as an entrepreneur and brand photographer. Her work has been published both internationally and nationally in Forbes, Business Insider, and more. She is a much sought-after international brand photographer and has worked with clients from all over the globe.

MELISSA MILLER

GRAPHIC DESIGN/EVENT Producer

With 15 years of experience as a stationery and graphic designer, Melissa has built a reputation as a go-to professional for successful local event planning and marketer for businesses and non-proﬁts. She specializes in event branding with a passion for creative conceptualizing to bring more excitement, fundraising, and recognition to the community.

Michele Legge

Marketing Communications/Media Buyer

Michele has almost 35 years experience working in the communications/marketing field with local, national, and international clients. She has worked on both sides of the desk: in sales for radio, cable, and television and as the owner of a small business. Her expertise is developing customized strategic marketing campaigns for her clients.

Greg Marsh

Content Producer/Videographer

Greg is an eight-time Emmy Award-winning videographer, editor, and producer with more than 30 years of experience. As a veteran broadcast journalist, Greg has a unique command of storytelling and is a master at weaving video and audio together to create engaging stories. He is also a repeat recipient of the AP Photographer of the Year Award.

NELL MCCORMACK ABOM

Crisis & Strategic Communications Consultant

Nell, an Emmy, AP & national PR award winner, brings decades of experience in crisis and strategic communications. She honed her messaging skills over decades as a TV journalist and senior advisor to former PA Governors Casey and Ridge. Nell consults leaders on how to navigate a crisis with ethical, practical and successful strategies. Her greatest joy is helping clients use their voices for good.

Martin Samaniego

Content Producer/Videographer

Martin is a content producer specializing in video production, photography, and marketing. His work has helped companies enter the digital marketing arena successfully. He loves to create content that resonates across demographics and is involved in fitness by managing social media accounts from gyms to recovery centers. He also brings experience as a photographer and videographer at fast-paced fitness competitions throughout the country.

Hailey

Director of Happy

For more than a year, Hailey has excelled at making everyone smile. Her sweet disposition is matched by her high energy. As a comfort retriever, she has all the qualities of a golden retriever in a compact size, making her a true “forever puppy”. Hailey looks forward to treating clients as family as she has never met a person, dog or cat that she didn’t love. Squirrels are another matter however, and we are not sure what she would do if she actually caught one.

Tilly

Head of Security

Tilly is a gentle giant with soulful eyes. She may have a big bark but she has an even bigger heart as she connects with everyone she meets. Well-mannered and patient in all things except unattended food, Tilly has a soft spot for pasta and anything that might be in Hailey’s food dish. As Head of Security for PennWatch Media, Tilly is prepared to quickly disarm anyone with her many doggie charms.

Our Services

Video Marketing & Media Buying

Captivate your audience while reaching new customers with engaging videos that direct substantial traffic to your website. Video marketing across multiple distribution channels is essential for any successful business campaign strategy.

Photography

A picture is worth a thousand words. We don't believe in just taking photos. We capture a feeling. Our photographer can make your visions come to life through her world-class expertise. Headshots? New products? Events? You can feel confident it will be captured in the highest quality.

Media Training

No one knows your story better than you. Our team of award-winning broadcast professionals provide optimal training to communicate your message effectively. Seasoned public speaking and competent media interactions can change your brand and make your story unforgettable.

Digital Publishing

Our digital content strategy is catered to the new generation. From TikTok to the Metaverse, we're implementing strategies designed to flourish in the 2020's. Our creative content lead has cracked the code to going viral. We will effectively market your message through cutting-edge digital content. Our team puts our clients light-years ahead of the competition.

Social Media

Social Media is vital to capture new clients and keep current clients engaged. There's an art to digital storytelling. With new content flooding devices by the second, it's essential to stand out. We take the guesswork out of what to share on social media and implement our viral proven strategies to maximize your exposure.

PR & Crisis Communications

Everyone has a story to tell and our team of professional storytellers can make your story a best-seller. Promoting a new product? A new look? Or managing a crisis? Having the right team on your side with major media relationships guarantees your message will be communicated constructively and reaches your desired target audience.